Social Media & Brand Strategy

Marketing strategist fluent in culture, content, and community.

I build brands people actually want to follow — from 150K+ organic communities built from scratch to Fortune 500 campaigns generating millions in measurable impact. I bring a founder's instinct and an editorial eye to every brand I work with.

Based in Londrina, Brazil
Languages PT · EN · ES · IT
Focus Beauty · Wellness · Lifestyle · B2B · Founder-Led Brands
Availability Freelance & Brand Partnerships

01 Selected Work

TCS Pace Port São Paulo — Launch Campaign
Social Media Content Strategy LinkedIn

+300% engagement · 60K+ organic impressions

FEBRABAN Tech 2025
Event Marketing Brand Strategy B2B

~US$3.5M in new business opportunities

Formula E × TCS — Brand Experience
Sponsorship PR Brand Experience

~US$11.4M in PR value · 92 media mentions

TCS Latin America — LinkedIn Top Company 2026
Content Strategy Audience Growth LinkedIn

15K → 75K followers · Led strategy throughout qualifying period

Harry Styles Brasil — Community Building
Community Strategy Organic Growth Digital Storytelling

150K+ followers · $0 paid media · Built from zero

02 What I Bring

Brand Strategy

Editorial direction, tone of voice, and positioning for brands that want to mean something to their audience — not just appear in their feed.

Led narrative strategy for Fortune 500 campaigns across 6 LATAM markets.

Social Media

Content strategy and execution across Instagram, LinkedIn, and TikTok — platform-native, data-informed, and built around real audience behaviour.

Grew LinkedIn page from 15K to 75K followers through systematic content testing.

Community

Building real relationships at scale. Not just followers — people who show up, share, and stay. The kind of audience that becomes your best marketing.

150K+ organic community built from zero with $0 paid media.

Available for retainers and project-based work. Typical engagements start from $500/month for ongoing social media management.

Let's talk →

Ready to work together?

I'm currently available for freelance projects and brand partnerships.

Get in touch →